ABOUT US

Welcome to the Future of Green Mobility

At SER, we are building the future of electric mobility with a global footprint and a local touch. Headquartered in the Netherlands, our operations span across Europe and Asia - each site playing a key role in our pursuit of innovation, quality, and sustainability.

Our R&D Center in China drives cutting-edge design and technology, while our state-of-the-art factories in Revin, France and Murcia, Spain power high-quality production for European markets. In China, our advanced manufacturing facility ensures scalable, efficient production for global distribution.

Every vehicle we create - from performance e-bikes to versatile scooters and watercrafts - reflects our passion for excellence and our mission to move the world forward, sustainably.

Our Mission & Vision

Mission Statement:
To redefine short-distance travel through smart, eco-friendly mobility solutions that blend technology, design, and sustainability.

 

Vision Statement:

Together, let’s make every ride greener - for our future.

Company Overview

  • Name: Symm E-Ride B.V. (SER)

  • Type: Joint Venture under Symm Group (NL) & Rictor Group (China)

  • Focus: Smart electric two-wheelers for European markets

  • Brands:

    • RICTOR – Premium, design-focused flagship brand

    • TRACKEND – Flexible, value-oriented OEM/ODM brand

Global Infrastructure

  • Netherlands (Nijkerk): Global HQ – sales, service, warehousing

  • France (Revin / CIBOX): EU-compliant assembly & logistics center

  • Spain (Murcia): Supporting EU manufacturing

  • China (Yancheng & Nanjing): R&D, global manufacturing, testing

Technology & Innovation

  • 8000㎡ R&D & testing base in Nanjing

  • Over 132 test standards & 100 testing devices

  • In-house torque sensors, IoT modules, app unlock, etc.

  • More than 500 patents and 50+ product certifications

Strategic Vision

Strengthen RICTOR: High-end design and innovation

Expand TRACKEND: Customizable OEM/ODM for wider market

Grow in Western Europe: DE, BE, NL, LU

Enhance E-Commerce: Stronger dealer & digital presence

Optimize Supply Chain: Faster delivery via CIBOX (France)

Data-Driven Marketing: CRM, brand campaigns

 

Download Our Company Introduction

Access our official company profile and learn more about our global facilities, brand strategy, and vision for the future of green mobility.

 

Ser Intro Brief Version Pdf
PDF – 6.1 MB 12 downloads